Major League Baseball just recently announced a brand new clothing line for women, in tandem with star actress Alyssa Milano. This new clothing line is stylish and designed for women baseball fans who until now haven't had a real seperate line of clothing for baseball apparel.
This new clothing line indicates the growth in female fans to major league baseball in particular but female fans are also growing in other sports. This growth is important for teams to recognize as it is a potential untapped revenue stream.
2 comments:
John, I think that it is great that they are getting more women involved in major league baseball. I think there are a lot of female fans already, especially for the Red Sox and I think that it is great that they are marketing towards women by adding womens clothing lines. I think this will go a long way in expanding the interest to both sex's for the great American passtime!
That is nice! Women fans is an important segment and can't be ignored!
Nice postings around the topic of sports. More details and especially more of your thoughts relative to emarketing topics would be better!
Have a nice summer!
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